If you’re looking for a way to increase your Search Engine ranking, your first step should be to optimize your web page.
Here are some basic guidelines to assist you:
1. Use your most relevant keyword phrase within the title of your web page. A keyword phrase is two or more words that best describe your web page. If your web page is focusing on grooming a dog, then your best keyword phrase will be ‘dog grooming.’
Each page should focus on one main keyword phrase used in different variations.
2. Place the title of your page at the top of your page within a HEADING tag.
3. Place sub headings within your content that contain your most relevant keyword phrase used in different variations.
4. Always include your most relevant keyword phrase at the bottom of your web page.
5. When creating links, always create your links with your keywords. For example, if your web page focuses on dog training, create your links something like this:
Dog Training Tips
Dog Obedience
Dog Socialization
Dog House Training
Dog Crate Training
Dog Behavior
Dog Barking
Dog Aggression
Dog Biting
Dog Chewing
Dog Digging
6. When creating your secondary web pages, name them using the keyword phrase that best describes the page. For example, if your page contains dog grooming tips, name your page dog_grooming_tips.html.
7. When displaying images on your web page, name your images with your keywords and include your keywords within an ALT tag. For example, if the image is of a dog being trained, your image code might look something like this:
<img src=”dog_training.jpg” alt=”dog training image”>
8. Although many Search Engines are no longer using META tags to rank web sites, some still do. For this reason, it is still important to include them within your pages. META tags are HTML code that is placed between the <HEAD> and </HEAD> tags and instruct the browser.
The META description tag will contain a description of your site. This description will be visible in some of the Search Engines when your site is returned in a search.
Your description should focus on your site’s most important keyword phrases. Your primary keyword phrase should be placed at the very beginning of your description followed by one or two secondary keyword phrases. Your description should be less than 200 characters, including spaces, and should be a readable sentence.
Example:
<META name=”DESCRIPTION” content=”Providing dog training tips, obedience, and behavior information.”>
The META Keywords tag will contain a listing of your keyword phrases separated with a comma. Your primary keyword phrase should be first, followed by one or two secondary keyword phrases. These keyword phrases should be in the same order as they are displayed within your description.
Example:
<META name=”KEYWORDS” content=”dog training tips, dog obedience training, dog behavior training”>
The key to ranking high in the Search Engines and driving highly targeted traffic to your site is to select highly targeted keyword phrases that are less competitive and less generalized. You don’t want to target every little possible keyword; you want to focus on your primary keyword phrases for each page.
To your success!
