Archive for October, 2008

Significantly Increase Your Sales With Free Bonuses

Saturday, October 25th, 2008

You can significantly increase your sales by giving your customers some bonus products with the purchase of your product or service. Please don’t take this tip lightly, as many times, your customers will purchase your product or service just for the bonuses!

The key to using this technique effectively is to only include bonuses that target your specific market and are of high quality, which means they could be sold on their own.

For example, if you’re selling a book on training your dog, a great bonus might be video tutorials on training a dog, or audio interviews with professional dog trainers, etc.

If you don’t want to create your own bonuses to give away, there are a wealth of PLR (Private Label Rights) products you can purchase and use as free bonuses for your product. However, prior to purchasing a PLR product, make sure that you review the rights you will receive and that you can use the product as a bonus with your product.

You can find PLR products by visiting Google.com and typing in your target market plus PLR. Or, if you’re looking for a specific type of PLR, such as videos, type in your target market plus PLR videos. So, for example, if your target market is dog training, you would search for dog training PLR.

Once you have your bonuses, make sure you have an image to display with your text that represents your bonus. Your text should tell your reader all about the benefits of the bonus and explain that they will receive it free with their purchase of your product or service.

If you aren’t confident in your ability to create a professional looking image to display with your bonus, I highly recommend that you hire a professional graphics designer. If you don’t, and your image doesn’t look professional, the perceived value of your bonus will be low, which will defeat the purpose.

You can find some professional graphics designers here:

Absolute Covers
Dynamic Covers
Killer Covers

To your success!

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Send your conversion rates through the roof!

Sunday, October 19th, 2008

If you’re looking for a way to significantly increase your conversion rates on your sales pages, this tip is for you.

I recently did some testing on some of my sales pages and was shocked by the results! The only change I made to the pages was to add a video clip that told my visitors about the benefits of the product. That’s it. My sales immediately tripled! I couldn’t believe it.

If you’re not using video on your sales pages, you need to do so ASAP. There are a few different ways you can do this:

1. If you feel comfortable in front of a camera, set up a video camera and tell your potential customers about the benefits of your product and tell them how they can purchase it. For example, you could then tell them…

“To get started right now, click on the ‘Buy Now’ link at the bottom of this page.”

2. If you’d rather not be in your video, you could use a program, such as Camtasia to create a screen capture video. For example, if you’re selling a software program, you could create a video that shows your potential customers how your software works. If you’re selling a book, you could create a video that outlines the benefits of your book, etc.

As Camtasia is rather expensive, you may want to use a program, such as CamStudio. You can download a free copy at their site.

3. You could use a service, such as SitePal, that will enable you to create your own talking characters that you can program to speak the words you specify. This is the option I personally use, as it is the least time-consuming.

To your success!

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