Archive for December, 2008

Increase Your Conversion Rates with Squeeze Pages

Thursday, December 11th, 2008

If you’re looking for a great way to increase your conversion rates, using squeeze pages may be your answer.

A squeeze page is a simple web page that has one specific purpose – to convince your potential customer to give you their email address. Why? So that you can follow up with them. Studies have shown it may take 7 or more contacts with a potential customer before you make a sale. Instead of sending your potential customers directly to a sales page, send them to a squeeze page so that you can get their email address and follow up with them. This will increase your sales considerably.

A squeeze page should contain mainly text with very few if any graphics. In addition, it shouldn’t contain anything that will distract your readers attention away from your text. In other words, you want their full attention on your words.
 
Place a powerful heading toward the top of the page displayed in a large font size. There should also be some additional sub-headlines and a subscription box. The text should be no longer than 100 words, and should all fit within the browser window without scrolling. Below the subscription box should be some text that assures your visitors that you will never sell or share their information.

To ensure your squeeze page will be effective, you must offer your visitors something of value, such as information, a quality ebook, software, video, or audio file in exchange for their email address.

There are many companies that use this technique both online and offline. Some companies run contests that require you to visit their web site and enter your email address to see if you’ve won something. There are also companies that will give you a music or software download when you enter your email address. These are all highly effective forms of squeeze page use.

Here’s how to create a high converting squeeze page:

1. Research your potential market prior to setting up your squeeze page. If there isn’t an interest in your market, you will not be successful.

2. Your headlines and text must be effective and convince your visitor to take action. If you’re not confident in your copywriting skills, hire a professional.
 
3. You must provide your potential customers with an incentive that is of value and of interest to them. The incentive should make them want to give you their email address.

4. When creating your web page, you should only provide enough information to create curiosity and make your visitors want to learn more. If you tell them everything up front, they won’t sign up to receive further information.

5. Make sure that your squeeze page is short. All of your information, including your text and subscription box should be displayed above the fold of your page, which is within your browser window without scrolling.

6. Explain to your visitors that you can’t guarantee how long this offer will be available. This will create a sense of urgency to encourage them to take action quickly.

7. As with any web site, if you want it to be successful, you must have a steady stream of traffic.

Squeeze pages can be used in a variety of ways, including marketing affiliate products. The best way to get the most out of your new subscriber list is to follow up with your members. You can do this by using a follow up autoresponder, such as AWeber or GetResponse. If you have presented your members with a limited time offer if they take a specific action within a specific amount of time, continue to remind them how many days they have left until the offer expires.

You can see a sample squeeze page here:
http://www.residualincomeopportunitysecrets.com/

Squeeze pages are one of the most effective Internet marketing tools used to build a list of targeted potential customers. Use them to your advantage.

To your success!

Share/Save/Bookmark

Launch Your Own One Time Offer

Monday, December 1st, 2008

If you’ve been on the Internet for a while, you are most likely familiar with one-time offers (OTO) and have most likely been presented with a few.

If you’re not familiar with this powerful marketing strategy, a OTO is a web page that displays immediately after you register at a membership site, subscribe to an online publication, or purchase a product. This page is actually an upsell page in which you are presented with a great offer to purchase something at a highly discounted rate. You have two choices – you can purchase the product or leave the page and never be offered the low discounted rate again.

A OTO can be a very effective sales tool. However, writing the sales copy for the page can be difficult, as you only have a few seconds to get your readers attention, convince them that the offer is of great value, and create a sense of urgency.

The great thing about a OTO is that a quality page with a quality product can produce a very high conversion rate. For this reason, many marketers are now using them.

However, unless you have some products you can sell and know how to write an effective one-time offer sales letter, you won’t be able to take advantage of this highly effective sales tool.

I’ve got some great news for you.  I just picked up a great one-time offer package that will give you an opportunity to not only pick up some great products you can sell with your one-time offer, but also a great one-time offer sales letter you can use on your own web site.

This isn’t some poorly written sales page that you see with many resell products. This sales letter was written by a professional copywriter who charged nearly $2,500. It’s quality sales copy written to produce results.

What’s more, you will also receive not one, but 50 of the newest, hottest resale products that you can sell and keep 100% of the profits.

And finally, you won’t believe the low price…

If you’d like to have your own OTO page and products, now is the time to act.

Visit the following web address for complete details:
http://www.web-source.net/oto/

To your success!

Share/Save/Bookmark