Increase Your Conversion Rates with Squeeze Pages
Thursday, December 11th, 2008
If you’re looking for a great way to increase your conversion rates, using squeeze pages may be your answer.
A squeeze page is a simple web page that has one specific purpose – to convince your potential customer to give you their email address. Why? So that you can follow up with them. Studies have shown it may take 7 or more contacts with a potential customer before you make a sale. Instead of sending your potential customers directly to a sales page, send them to a squeeze page so that you can get their email address and follow up with them. This will increase your sales considerably.
A squeeze page should contain mainly text with very few if any graphics. In addition, it shouldn’t contain anything that will distract your readers attention away from your text. In other words, you want their full attention on your words.
Place a powerful heading toward the top of the page displayed in a large font size. There should also be some additional sub-headlines and a subscription box. The text should be no longer than 100 words, and should all fit within the browser window without scrolling. Below the subscription box should be some text that assures your visitors that you will never sell or share their information.
To ensure your squeeze page will be effective, you must offer your visitors something of value, such as information, a quality ebook, software, video, or audio file in exchange for their email address.
There are many companies that use this technique both online and offline. Some companies run contests that require you to visit their web site and enter your email address to see if you’ve won something. There are also companies that will give you a music or software download when you enter your email address. These are all highly effective forms of squeeze page use.
Here’s how to create a high converting squeeze page:
1. Research your potential market prior to setting up your squeeze page. If there isn’t an interest in your market, you will not be successful.
2. Your headlines and text must be effective and convince your visitor to take action. If you’re not confident in your copywriting skills, hire a professional.
3. You must provide your potential customers with an incentive that is of value and of interest to them. The incentive should make them want to give you their email address.
4. When creating your web page, you should only provide enough information to create curiosity and make your visitors want to learn more. If you tell them everything up front, they won’t sign up to receive further information.
5. Make sure that your squeeze page is short. All of your information, including your text and subscription box should be displayed above the fold of your page, which is within your browser window without scrolling.
6. Explain to your visitors that you can’t guarantee how long this offer will be available. This will create a sense of urgency to encourage them to take action quickly.
7. As with any web site, if you want it to be successful, you must have a steady stream of traffic.
Squeeze pages can be used in a variety of ways, including marketing affiliate products. The best way to get the most out of your new subscriber list is to follow up with your members. You can do this by using a follow up autoresponder, such as AWeber or GetResponse. If you have presented your members with a limited time offer if they take a specific action within a specific amount of time, continue to remind them how many days they have left until the offer expires.
You can see a sample squeeze page here:
http://www.residualincomeopportunitysecrets.com/
Squeeze pages are one of the most effective Internet marketing tools used to build a list of targeted potential customers. Use them to your advantage.
To your success!
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